Our Story
Over 90 years of excellence in rice processing. Cho Heng Rice Vermicelli Factory has been transforming Thailand's finest rice into premium products loved worldwide.
Our Vision
"To harness the nutritional power and versatility of rice to improve lives, foster health, and build sustainable communities."
Our Philosophy
We believe food can change lives. Our mission is to bring Asian culinary heritage to the world through premium rice products, supporting local farmers, and ensuring sustainable practices.
About Cho Heng
Cho Heng Rice Vermicelli Factory Co., Ltd. manufactures premium rice flour, glutinous rice flour, rice vermicelli, and rice stick products under the trusted ERAWAN brand.
Our production facility spans 70 rai (28 acres) and employs approximately 1,500 dedicated staff members. With nearly a century of experience, we have perfected the art of rice processing while continuously innovating to meet modern demands.
Our Values
The principles that guide everything we do
Quality Excellence
We never compromise on quality. Every product undergoes rigorous testing and inspection at each production stage.
Innovation
Our R&D team continuously explores new possibilities for utilizing rice as a versatile raw material.
Sustainability
We are committed to eco-friendly production and supporting local farming communities.
Health & Wellness
We create nutrient-dense, naturally gluten-free products with no artificial additives.
Our Journey
Milestones in our history of excellence
Foundation
Cho Heng Rice Vermicelli Factory was established, beginning our journey in rice processing.
Growth
Expanded production capacity and introduced new product lines.
ERAWAN Brand
Launched the ERAWAN brand, which would become our flagship.
Modernization
Major facility upgrade with modern processing technology.
Global Expansion
Extended distribution to markets worldwide.
90+ Years Strong
Continuing our legacy of quality and innovation.
Quality & Certifications
Our commitment to quality is backed by international certifications and standards.
GHPs
Good Hygiene Practices (CXC 1-1969, Revision 2020)
HACCP
Hazard Analysis Critical Control Points
ISO 9001:2015
Quality Management System
ISO 14001:2015
Environmental Management System
ISO 22000:2018
Food Safety Management System
FSSC 22000
Food Safety System Certification
HALAL
Halal Certified (Thailand & Indonesia)
Green Industry G14
Environmental Sustainability
Thailand Trust Mark
Quality Thai Products Certification
Research & Development
At Cho Heng, we value continuous innovation. Our QC and R&D departments are equipped with advanced, modern devices for inspection, testing, and experiments.
We constantly explore new possibilities for utilizing rice as a versatile raw material, developing value-added rice derivative products that meet the evolving needs of our customers worldwide.
Want to Learn More?
Get in touch with us for partnership opportunities or product inquiries.